What is AI Marketing?

AI marketing is when marketers use artificial intelligence to gather insights into their customers and produce better content. Marketing assets guided by AI are personalized and optimized for the customer journey. This can look like chatbots, targeted advertising, and content generation. To use AI in marketing, typically, the AI will collect data, learn customer behaviors, and analyze this information to help a business achieve its goals. AI can even reach out to customers who do a specific behavior on your website, like clicking a button or liking social media posts.

How do marketers use AI?

AI has been a growing industry and topic of conversation for the better part of a decade. In fact, there was a 27% reported increase in implementing AI or machine learning into companies’ marketing toolkits. The top three reported uses for AI in marketing were content personalization, predictive analytics for customer insights, and targeting decisions.

Content Personalization

One of the ways to use AI in marketing is to personalize content. AI can automate repetitive tasks such as email marketing, social media posting, and managing advertising campaigns, which increases efficiency and reduces costs.

Predictive Analytics for Customer Insights

Within the world of marketing, the use of artificial intelligence can serve to understand, process, and take advantage of the amount of available data, or even to increase those data even more. AI allows companies to discover opportunities, ideas, and behavior patterns that can then be applied in a strategy.

Targeting Decisions

AI marketing is used for data analysis, media buying, content generation, personalization, and more. There are several AI tools and software marketers can use that will trigger automated responses for your customers.

Conclusion

AI marketing is a powerful tool that can help businesses better understand their customers and optimize their marketing strategies. By leveraging AI, marketers can automate repetitive tasks, gain valuable insights from data, and personalize content to enhance the customer journey. As AI continues to evolve, we can expect to see even more innovative applications in the field of marketing¹.